Strategy

Agfa Graphics aims to continuously offer its customers - in prepress and in industrial inkjet printing - innovative technologies to help them increase their productivity and to improve their competitive position in the printing market.

As a global leader, Agfa Graphics has built its strategy on three pillars:cost leadership, market leadership and technological leadership.

Cost leadership

Graphics is improving its profitability by bringing its sales and general administration costs to a more competitive level and by optimizing the global production, service and distribution organization.

Market leadership

Through a strong focus on quality and value selling, and the implementation of pricing programs to compensate for higher raw material costs, Agfa Graphics is consolidating its market leader position in prepress, a mature market segment of about 7 billion Euro.

Based on proprietary technology and partnerships, Agfa Graphics also strives to lead in the rapidly growing industrial inkjet market - estimated at 10 billion Euro by 2010 - with an innovative portfolio of high volume, high-end inkjet systems, UV inks, processing software and a broad range of services.

Technological leadership

Agfa Graphics is also targeting technological leadership, through, for example, investments in innovative UV inkjet technologies and in thermal and ecological CtP technology.