Green Marketing

Green Marketing 2017-04-19T15:07:07+00:00

Fulfilment of the functional expectations of the customers is the first and most important requirement.

Agfa uses environmental topics as a marketing tool only if it can be shown that there is really an environmental benefit that can be verified by the HQ’s environmental department and if overall environmental legislation and Agfa’s corporate environmental guidelines are fully respected.

In advertising campaigns all information is to be factual and should not minimize hazards or exaggerate benefits.